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Pay-per-click (PPC) Campaign Management

Pay per click (PPC) , pay per action, sponsored search and paid for inclusion is the advertising model where advertisers pay only when the ads actually clicked by a visitor. It's a very cost effective way to send your marketing message to the targeted audience. PPC allows you to actively bid on a desired ad position in search results targeting to your desired audience group. With pay-per-click advertising, you control how much you spend, what customers you want to target whether it's locally, nationally or globally, and when do you want customers to see the ad.

We manage PPC compaigns on Google (Google AdWords and Yahoo! / Overture. If you can only afford one, we would suggest you to start with Google Adwords.

To start with, our one-time account setup service includes:

  • Market research and competitive assessment
  • Keyword research, analysis and selection (up to 200 keywords)
  • Budget and pricing analysis based on your keyword phrases
  • Ad group creation and moving keywords into appropriate groups
  • Multiple ad creation for A/B testing
  • Monitoring and adjustment for 4 weeks

Note: You are responsible for paying the monthly click costs, which is billed to you directly by Google or Overture.


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