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Yahoo! Inc. confirmed to reject Microsoft Corp.'s $44.6 billion cash-and-stock offer, saying the unsolicited proposal substantially undervalues the company. Yahoo! said that its management team, along with financial and legal advisers, believe the offer doesn't reflect cash flow, earnings potential or recent investments in its advertising platform, in a statement. "We remain committed to pursuing initiatives that maximize value for all stockholders," the statement said. Yahoo said its board would continue to evaluate other "strategic options."

Major offline advertising firm Valassis is repositioning itself to rely heavily on an online portal site called RedPlum.com. Valassis has been known primarily for coupons, direct mail messages and for putting ads directly on the polybags protecting newspapers, Starting January 2008, it will retire its ShopWise brand name and shift gears, according to Suzie Brown, chief marketing officer for Valassis.

Online searchers find that the search engine result pages are the destination for what they are looking for. In a comScore event "Universal, Blended and Vertical Search" panel at the Search Engine Strategies conference in Chicago, Senior vice president James Lamberti of search and media presents the trend.

Some facts about ecommerce in Canada

1. E-commerce in Canada has been growing by more than 38% in the past four years.
2. The Canadian economy is the eighth largest in the world - approximately 70% of the population uses the internet, that's roughly 22 million users!
3. 82% of Canadians would prefer to shop at a Canadian-owned and operated website if "price and product were the same."

Aaccording to recent report from the Interactive Advertising Bureau, the online ad spending in the U.S. in first half of 2007 is slowed than the previous year, but, the market is still in the booming. Ad spending raised 26.4% to about $10 billion in the first half of 2007 compared to the same period in 2006. It has reached for the first time ever quarterly revenue of more than $5 billion, the IAB revealed on Oct 4th.

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